This year marks the 15th year since the creation of Pokémon, the iconic franchise owned by Nintendo and created by Japanese video game designer Satoshi Tajiri. Nintendo DS recently released the video games Pokémon Black Version and Pokémon White Version as well as a TV animation series Pokémon: Black & White. In conjunction with these launches, JAKKS Pacific, Inc. introduced a toy line that encourages kids to experience Pokémon in real life.
To understand the new Pokémon toys, one must understand the original concept of Pokémon. Players act as Pokémon Trainers whose two goals in most games are to: 1) Collect all Pokémon species in the area where the game is taking place, and 2) Train the species to become a Pokémon team to battle and win against other Pokémon Trainers’ teams.
JAKKS Pacific created three sections within its toy line that involves varying degrees of interactive play known as Skill & Action Play, Action Figure Play, and Trainer Role Play
Skill & Action PlayPokémon Pop ‘N Battle Launcher and Target (Age 4+, SRP $9.99) – The idea is to allow kids to catch, launch, and battle their Pokémon. Within a ball launcher is a 1” Pokémon figure. Simply press the white button and the figure launches into battle towards a target. If kids successfully hit the attack object, the square target snaps closed around the figure. Each side of the target displays symbols of varying strength (like dice where each side shows a different value).
Pokémon Catcher (Age 4+, SRP $12.99) – Kids can exercise their Pokémon Trainer skills by using this Poké Ball that “catches” one the three mini Pokémon Figures included in the package. It works similar to a yo-yo in that kids attach the ball to their hands with a retractable string then aims for the figurines on the floor to pick them up. Included is a snap-on base so figures can work with Pop 'n Battle Launchers.
Action Figure Play
Pokémon Attack Figure (Age 4+, SRP $7.99) – These 3” figures sits in a shooting attack base that can launch attack disks over 6 feet. Item includes 4 shooting disks and comes in the form of one of these characters: Oshawott, Snivy, Tepic, and Pikachu.
Pokémon Figure Gift Pack (Age 4+, SRP $14.99) – The gift pack include four 3” Pokémon figures. Several sets of characters are available for imaginative play, and this gift pack is only sold at Toys ‘R Us. Pokémon Attack Figure (Age 4+, SRP $7.99) – These 3” figures sits in a shooting attack base that can launch attack disks over 6 feet. Item includes 4 shooting disks and comes in the form of one of these characters: Oshawott, Snivy, Tepic, and Pikachu.
Trainer Role Play
Pokémon Mini Plush (Age 4+, SRP $6.99) – These 5” plush toys come in different characters such as Munna and more. Younger kids will love cuddling with these soft cute creatures.
Pokémon Throw Poké Ball (Age 4+, SRP $10.99) – The ball of this toy looks similar to the Pokémon Catcher, but functions differently. The Pokémon Throw Poké Ball is held in the hand and thrown like a traditional ball, but inside is a plush mini character that Pokémon Trainers (a.k.a. kids) can eject with a push of a button.
To find out more about the full line of JAKKS Pacific Pokémon toys, please visit www.jakks.com/pokemon.
Read how Hapa Mama's kids got into the Pokemon craze, starting a new generation of Pokemon fans: Pokemon - Gotta Catch 'Em All!
Disclosure: Author did not receive any monetary compensation. Author received product samples for review purposed only. All opinions expressed are those of the author. Images courtesy of JAKKS Pacific or photographed by Maria Adcock.
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