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| Maria Wen Adcock (@BiculturalMama) with Jessica Alba at The Honest Company launch event in NYC. Photo: flickr/momtrends1 |
Jessica Alba may be a movie star, but she’s first and foremost a mom. As the mother of 4 year old Honor and newborn Haven, Jessica encountered frustrations finding products for kids without questionable chemical ingredients. The alternatives she found were often expensive, inaccessible, bland, or ineffective.
Jessica took action to create safe, sustainable, convenient and affordable family essentials. Together with former Healthy Child Healthy World CEO dad Christopher Gavigan, and business partners ShoeDazzle.com founder Brian Lee and PriceGrabber.com executive Sean Kane, Jessica launched The Honest Company.
The Honest Company product line includes diapers, wipes, baby bath, skin care, and home cleaning products – all are chlorine-free, hypoallergenic, non-toxic, eco-friendly, and made from natural ingredients.
To celebrate the launch, Momtrends hosted an event on January 17th for select mom bloggers. Held at NYC’s trendy organic eatery ABC Kitchen, the event showcased The Honest Company’s stylish yet practical product line presented by co-founders Jessica and Christopher.
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| Stylish, eco-friendly and natural diapers from The Honest Company. Photo courtesy of The Honest Company |
In a Q&A session, Jessica answered my question about how she decided to launch a kid’s product line versus something more glamorous like fashion. In addition to recognizing a need for these products, Jessica answered, “My passion are my kids…my nieces,” and so she naturally only considered working on a project related to children.
Jessica acknowledged how busy parents are, and as such The Honest Company provides convenience by delivering product to customers’ door steps.
How it works:
1) Simply sign up for a monthly subscription at Honest.com where customers can find product details and fun ways to engage with other parents.
2) Choose what to purchase and place items in a personalized online nursery. Parents can select diaper patterns, view new products, and access baby care advice.
3) Just sit back and relax – With an exceptional customer service team and fast shipping, members can be assured of receiving the highest quality care (satisfaction guaranteed).
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| The Honest Company cleaning products include hand soap, surface cleaner, dish soap, auto dish detergent, and laundry detergent. Photo courtesy of The Honest Company |
Parents can try a free Discovery Kit that includes samples of diapers and wipes, or trial-sized versions of the bath, skin and cleaning products. Members can purchase a monthly supply of diapers competitively priced at less than $20 a week and can also choose a monthly supply of the body care and home cleaning essentials for under $9 a week.
The Honest Company donates a portion of every dollar earned to its non-profit partner
Baby2Baby. This charitable organization supplies local families in need with essential baby gear and clothing for children up to age four.
For more information: Please visit Honest.com for product details and delivery service.
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| Momtrends founder Nicole Feliciano (center) with The Honest Company co-founders Christopher Gavigan (left) and Jessica Alba (right). Photo: flickr/momtrends1 |
Disclosure: Author did not receive any monetary compensation for this post. Author attended The Honest Company and Momtrends event and received a gift box. All opinions expressed are solely those of this author.
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