5/10/12

Ivory Moms Survey Divulges Surprising Findings about Today’s Moms

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Actress Melissa McCarthy is
partnering with Ivory's new online
social community, The Soap Dish.
Photo: Ivory
Eighty percent of American moms today think motherhood is more complicated than it was 20 years ago. While they may feel stressed out and busy almost 9 out of 10 moms believe they’re doing a better job balancing it all than their mothers did.

These insights and more resulted from the national “Ivory Moms Survey” conducted this past November. Commissioned by Procter & Gamble’s Ivory brand, the survey strived to understand the everyday attitudes and insights regarding today's moms.

The survey included more than 1,000 moms and revealed many surprising findings highlighted below.
  • Hot Mom vs. Cool Mom: 77% would rather be the “cool mom” than the “hot mom.” 
  • Moms are Overwhelmed: 66% of moms have hid in their bathroom just for some alone time. 
  • Even Downtime Counts: Today, 74% of moms feel like they need to make every outing and activity a learning opportunity for their kids. 
  • The Facebook Mom: According to moms on Facebook, the most annoying type of parent on Facebook is the parent that’s always complaining (25%). This is followed only by the parents who brag (24%) and parents who over-share (20%). If you think that new photo album is going to annoy your friends, don’t worry; only 8% think the picture-happy parents are most annoying. 
  • Taxes vs. Homework: 61% of moms with children in middle school and 68% of moms with children in high school think their child’s homework is harder than doing their taxes. 
  • Working vs. Stay-at-home Mom: 83% of full-time working moms think they have the harder gig, and 60% of stay-at-home moms believe their job is more difficult. 
  • Smelly vs. Whiner: According to moms, it’s worse to have your kid known as “The Smelly Kid” (43%). They would even prefer their kid be known as “The Potty Mouth” (20%), “The Whiner” (17%), or “The Snob” (13%).
Parenting Advice:
  • Moms say they receive parenting advice an average of 3 times a week, whether they ask for it or not.
  • Of course advice comes from the traditional sources: family (62%) and friends (55%).
  • However, in the age of the information highway, there’s an information overload; 41% of moms under 40 get advice from blogs, Twitter and Facebook.
  • While most moms are seeking out suggestions, 1 in 12 moms receive unwelcome counsel from complete strangers (8%).
The Realities of Modern-day Motherhood:
  • The first thing moms had to compromise on when they first became a mother was time for their own activities and hobbies (27%), followed closely by their looks or body (22%) and time with friends (18%).
  • Moms say the most complicated aspect of being a mom today is just finding alone time (31%).
  • Unfortunately, when balancing parenting and their personal life, the person most likely to get shortchanged in their family is mom (53%).
  • The best teacher moms have is their own mother, and they’ve learned well. 87% think they are doing an as-good or better job balancing their life as a mom than their own mom.
  • Most of us have taken a solo bike ride alone as a kid, but today, 2 in 5 (41%) mothers would never let their child do the same.
  • 53% of moms would not let their child go to a friend’s house if they hadn’t met or talked with the friend’s parents first.
These survey results were the driving force for Ivory's new online social community, The Soap Dish, and its partnership with Emmy® award-winner and funny mom, Melissa McCarthy.

The complete survey questions and results will be available throughout The Soap Dish community. To stay connected with Ivory, visit them on Facebook (www.facebook.com/Ivory) and on Twitter (www.twitter.com/Ivory).

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