Willa Skincare Natural Products for Girls Launched by Mom and Tween

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Christy Prunier had battled skincare issues her entire life, so when it came to keeping her 12 year old daughter, Willa, healthy, she knew the key was to start good habits young.

“Up to 80 percent of lasting sun damage happens before the age of 18,” states Prunier. “There aren’t natural and great products girls are excited to use – and their beautiful skin will only stay that way if they start taking care of it – actually take ownership of it – right now.

Prunier and her daughter decided to do something about this and consulted with a dermatologist and worked with chemists at leading laboratories for more than three years to develop 17 skincare products in the willa™skincare line.

Unlike many brands that include chemicals, petroleum residues, and dyes, all of the willa™skincare products are natural with these features:

• Paraben free
• Proplyene glycol free
• Sulfate free
• DEA free and phthalate free
• Not tested on animals
• Made in the USA

The fresh scents of these products were inspired by the ocean breeze off the coast of Maine that Prunier and Willa love so much, as well as the jasmine trees in Santa Monica where Willa was born.

Below are highlights from the 17-product willa™skincare line.

Start Fresh Foaming Face Wash
This light and fresh liquid-to-foam face cleanser is formulated with green tea extract to remove dirt and oil gently. It includes glycerin to hydrate, soften and smooth skin to promote a healthy glow.
5.1 fl. oz., SRP $11

Face Friendly Clear Face Moisturizer 

Girls don’t need all-purpose grownup moisturizers that are often too heavy and greasy. This clear gel-based face moisturizer absorbs quickly without the shine. It’s formulated with aloe for its healing properties, green tea and mango extract for a shot of anti-oxidant vitamin C, and eucalyptus for an all-around skin balancer. It won’t clog pores and will keep skin hydrated.
1 fl. oz., SRP $11.50

Be Brilliant Natural Body Lotion
This daily body moisturizer is lightweight yet hydrating. Ingredients include healing aloe and soothing chamomile. It’s an ultra sheer formula that absorbs fast to soothe dry skin.
1 fl. oz. $9.50

Smile Shimmer Lip Gloss
Girls can conveniently carry this cut lip gloss tube armed with a cool clip. This shiny and shimmering gloss contains a hint of color and uses natural ingredients like anti-oxidant vitamin E to revitalize and protect skin from environmental damage. They keep lips hydrated well and are available in Mandarin, Mint, and Watermelon.
.42 oz. $8.50

Sleep Over Travel Kit
Girls love sleep overs, and now they can make sure they keep their skin clean and healthy with this travel kit. It comes in a signature graffiti print pouch filled with mini travel Start Fresh Foaming Face Wash and Face Friendly Face Moisturizer.
Start Fresh Foaming Face Wash l.7 fl. oz. and Face Friendly Face Moisturizer .5 fl. oz, SRP $14

Willa takes an active role in the development of each product. She and her friends also test out each one. After all, willa™skincare is a product for girls, made by girls.

For more information: Find willa™skincare at select Target stores, J.Crew’s Crewcuts (in-store or online) and at willaskincare.com. Items are priced between $7.50 and $17.50.

Disclosure: Author was not compensated for this post. Author received samples of the items mentioned in this post to assess. Items were provided by the Attention public relations firm in New York, NY. All opinions expressed are solely those of the author. All images are from willaskincare.com.